Question 1 of 5
Which of the following is a driver of aggregate demand for life assurance?
Show answer
The answer is B: Movements in the housing market
Aggregate demand is driven by affordability, the housing market, income per head and other economic factors, and whether people have dependants.
Why the other options are wrong
- A
- The number of listed insurers doesn't drive how much cover people want.
- C
- Last year's weather isn't a driver of demand for life cover.
- D
- The number of bank branches isn't one of the demand drivers.